🍸 CREATIVE STRATEGY FOR DIVERSE BRANDS

the

french 75

diet

+ social media management +

+ brand creative strategy +

+ audience & brand research & analytics +

the french

75 Diet

content produced for private event: new orleans, la

Social media marketing & strategy | specializing in SMALL BUSINESSES, BRANDS & CREATORS

The French 75 Diet™️ is a burgeoning global brand centering the culture of an upmarket, cosmopolitan lifestyle — rife with luxe dining, hearty cocktails, quality goods and doing whatever makes people feel like a bourgeoisie billionaire.

The tongue-in-cheek concepts of the "champagne diet” and being “choosy and bougie” serves a key audience: Young, upwardly-mobile professionals who are looking to indulge in exclusive brands and products.

We openly latch on to the desire to engage in the sensory, psychological and communal experience of excellent, sumptuous lifestyle & self-care escapades, such as elegant fashion, skincare and beauty, vacation, travel, and fine dining & nightlife.

We understand this niche, and aim to use an aesthetic eye to help content creators and brands fill in this dearth -

scroll down to see how we can help your brand do the same

social media Strategy : an investment for Brands

Branding & Marketing is at the crux of a successful brand and/or content creator: in order to generate sales and revenue within this digital landscape, content creators and brands have more steps than identifying a target audience and selling to them.

With more connection & access in our globalized world, personal brands are responsible for capturing (and maintaining) attention through creating content that generate an immersive experience for potential audiences. To stand out from a sea of competitors, branding and marketing requires strategy, and any brand strategy requires both investment and understanding.

The French 75 Diet aids personal brands (e.g., content creators, influencers) and small businesses with:

developing genuine, authentic content
that has the potential to increase their brand credibility and authenticity

Since authenticity is valued among audiences, strategic use of content, online branding presence and events can drive up consumer interactions, like time spent on product page and click-through rates by nearly 90% (TINT, 2022; Stackla, 2019).

Thus, quality, professional content, branding & events can be used in marketing to convert viewers into audiences, and leveraging this to connect with brands and monetization.

Whether you wish to reach more of your desired target population or want to continue creating relevant marketing information for a current audience/client base, The French 75 Diet offers help for an authentic reflection of the values and aesthetics your target demographic.

what KIND OF CLIENTS do we ACCEPT?

creators

Creators sit in the junction between industry and consumerism - they are customers turned creators and businesses

They undoubtedly connect, rally and influence audiences into utilizing buying power through campaigns, sponsorships and monetized content.

So, it is no surprise that creator’s audience size, background and niche interests allow these creators to retain an authentic, intimate connectedness between brands and consumers

brands & small businesses

Small brands and businesses are the lifeline of consumers still looking for boutique, upscale & quality experiences with their purchases.

Whether your brand or business sells goods, items or services, quality can often be overshadowed by the quantity and saturation of other competitor brands and businesses.

Boutique brands and businesses who capitalize off their exclusivity, quality and authenticity with their ideal consumer, can garner interactive audiences of consumers and supporters.

now accepting

+ CONTENT CREATORS FROM DIVERSE BACKGROUNDS

+ DIVERSE BRANDS AND BUSINESSES DESIRING GROWTH

+ BRANDS LOOKING TO DEVELOP A MORE DIVERSE CREATIVE STRATEGY

Collabs & CREATORS

8.6k

LOS ANGELES

#XOSHAKINAH

shAkinah S.

LIFESTYLE

specializing in:

fashion, beauty & home

56.8K

LOS ANGELES

#asablackgirlinla

NAILAH R.

LIFESTYLE

specializing in:

food/cuisine, local events/activities, millennial experiences with dating

Represented content creators

Email me

insta me

tok me

MEDIA KIT

Email me

insta me

tok me

MEDIA KIT

4.1k

LOS ANGELES

Sydney W.

#thesydneyalexandra

LIFESTYLE

specializing in:

food/cuisine, local events/activities & home

Email me

insta me

tok me

MEDIA KIT

YOUR NAME

NICHE

specializing in:

whatever you want

Email me

insta me

tok me

MEDIA KIT

brands we have collaborated with

why do we focus on diverse brands?

diverse creators & brands often feel...

(II) Excluded from consumer marketing and content creation

+ Growing sentiment that current product/service offerings do not meet needs of Black and Latinx consumers

+ 98% of Latina brand content creators find diversity and inclusion to be important decision when buying from or promoting a brand

+ Many diverse creators and influencers experience pay and opportunity gaps to effectively market to their own communities

(Chui et al., 2021; Hargrove, 2022; TINT, 2022)

(I) Strong desire

(& buying power) to engage in mid- to high-end lifestyle brands

+ Communities of color buying power have increased by ~82% between 2010 and 2020 -- representing $4.9T or 28% of US consumer market

+ Social media hashtags like #softlife and #blackgirlluxury were coined & popularized by WOC influencers and have amassed over 3.5B views on TikTok alone

+ Increased interest in luxury, upscale niches like travel and fragrances: top creators are POC/WOC

poc consumers are...

Up to 2x more likely to own a smartphone, and use it for making purchases and consuming media

25% more likely to change buying behaviors based on recommendations and authenticity

20% more likely to spend more on goods that reflects their own beliefs and image

branding & marketing Strategy services

creator management

As more and more diverse and smaller content creators look to elevate their creator brand into monetized positions, it can be a daunting and overwhelming process to navigate.

Using a research approach, we support our represented creators with full, unfettered access to our research/strategy, and data analytic services, as well as professional email monitoring, and brand outreach and negotiation.

With The French 75 Diet as your management team, we pour in our effort to propel your talent into monetized collaborations and campaigns with your target brands.

SUCH AS:

strategy calls
data analytics
custom GRAphic design for posts/videos

WHY US?

+ NO MORE GUESSING & RELYING ON APP TOOLS

+ ACCURATE DATA REPORTING FROM A PHD-LEVEL RESEARCHER

+ EYE-CATCHING DESIGNS TO MARKET YOUR BRAND

+ EQUITABLE PRICING AND FLEXIBLE PLANS

DATA ANALYTICS & RESEARCH

Data drives our decision-making in marketing, and thus is an integral part to maintaining and predicting future directions for your brand as a creator and/or influencer.

The French 75 Diet provides data analytics & research services for your platforms, including your performance, target audience identification, consumer trends, and keyword and hashtag research, that can be packaged into a content plan for your brand.

We are unique in our access to PhD-level researchers with over 8+ yrs of experience researching, understanding and predicting human behaviors.

such as:

ANALYTICS ON YOUR Social media platform(S)
custom, INTERACTIVE reportS
STRATEGY & PLANNING feedback

GRAPHIC DESIGN

Additionally, we can craft and create custom, visually appealing ways (e.g. powerpoint, slide deck, media kit) for presenting brand data to varying audiences -- whether it is for investors, influencers looking to boost their media kit, or new team members,

Using our own professional market-specific and SEO-centered language, we don't rely on static AI to provide captivating content -- let us handle it.

such as: